An exclusive, professional in-salon service, Redken Chemistry offers intense, customized treatments for whatever your hair needs – whether it’s moisture, color protection, strength, softness, control, or a combination of these benefits! Each treatment also has a corresponding take-home regimen so you can maintain the incredible results after you leave the salon.

A deep conditioning treatment such as Redken Chemistry is great for distressed hair. Distressed hair is weakend hair that has been physically changed in some way. There are two key types of hair distress:

 

Redken Chemistry offers six “shots” that can be blended for truly personalized solutions:

The top-selling Extreme haircare collection has been reformulated to deliver advanced strengthening and repair to distressed hair. Through the exclusive Interlock Protein Network—a revolutionary new delivery system that brings protein to the core of the hair fiber—and powerful Fortifying Complex, Extreme restores internal strength, rebuilds surface protection and helps prevent breakage.

It started in 1960 when Redken was founded on scientific principles and the entrepreneurial spirit of American actress Paula Kent. Paula was highly sensitive to the products used by hairdressers and make-up artists so she worked with her friend and stylist Jheri Redding (creating the name "REDKEN") to formulate gentle yet high-performance haircare products. Redken was the first manufacturer to apply protein and moisture to dramatically improve weakened and sensitized hair and restore strength and shine. Built on this heritage, Redken’s pioneering research has led to the most advanced products in the professional industry.

Nearly 50 years later, the company’s foundation is still based on extensive scientific knowledge and the belief in, and support of, the expertise of the salon professional. Redken is committed to help every salon professional “learn better, earn better and live better” and supports this goal not only with innovative products, but also with the inspiration provided by award-winning education programs. The Redken Exchange, the industry’s leading resource for learning, the Redken Symposium, the largest single-manufacturer educational event, and a complete platform of programs take a personal-based approach that can only be found with Redken.

Our strength in fashion was solidified in 1993 when Redken made the move to New York City. Located in the fashion capital of the world, Redken is at the forefront of the trends, creativity and dynamism of this great city.  Our headquarters on 5th Avenue has also allowed us to align with the fashion world. As a result, Redken has become a leader in backstage beauty, sending a team of artists to fashion week in New York, Milan, Paris and London to create runway looks for the industry’s most prestigious designers including Versace, Calvin Klein, Prada, Gaultier and Marc Jacobs.

With its headquarters on 5th Avenue, Redken has aligned itself with the fashion world. As a result, Redken has become a leader in backstage beauty, sending a team of artists to fashion week in New York, Milan, London and Paris to create the looks for the industry’s most prestigious designers including Versace, Calvin Klein, Prada, Gaultier and Marc Jacobs.

Using this unique position, we translate the latest runway trends to new products and services for your salon. 

Continuing its strong connection to the fashion world, Redken has partnered with Guido, one of the world’s most conceptual hairstylists. Guido represents Redken and uses Redken products in his hair creations for international runway shows and editorial photo shoots. Fashion’s top designers choose him to lead their backstage hair team and create looks for their national advertising campaigns. During recent fashion shows in New York, Milan, London and Paris, Guido represented Redken at Marc Jacobs, Calvin Klein, Ralph Lauren, Prada, Versace, Balenciaga, Luella Bartley and others.

Redken has formed a new partnership with sought-after, celebrated haircolorist Tracey Cunningham. A loyal fan of Redken’s color brands, Tracey will provide seasonal haircolor trends and be a spokesperson for haircolor on behalf of Redken. Her clients include Kate Beckinsale, Rebecca Romijn, Jennifer Lopez, Nicole Richie, Molly Sims, Fergie and many other bold-faced names. Tracey is also a favorite of top fashion, beauty and lifestyle magazines having been featured in Vogue, Harper’s Bazaar, Elle, Allure, InStyle, and Entertainment Weekly.